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"Make a Mammogram Promise" Campaign Begins Today

Contact Information:
Media Contact:
Dean Forbes, (206) 667-2896

SEATTLE -- Getting a mammogram is one of the most important things a woman can do to protect her health. Unfortunately, many women over age 40 do not get the annual exams. Recent studies show that nationally the percentage of women over 40 who get annual mammograms has fallen below 70 percent.

That’s why Seattle Cancer Care Alliance, Fred Hutchinson Cancer Research Center, UW Medicine, University Village, and glassybaby are sponsoring the first annual Make a Mammogram Promise Campaign, which gets underway Oct. 1 and runs throughout October. The goal of the campaign is to increase awareness about the importance of getting annual mammograms and to get as many women as possible in the Pacific Northwest to make a promise to get screened for breast cancer.

The campaign is designed to engage the public in a fun and innovative way. At its core is a Web site, www.mammogrampromise.org, where women can make a promise to get a mammogram and become eligible to win a daily random drawing for a glassybaby® votive. The site also features information about mammography, mammography centers in the Northwest and a blog.

Women who make a “mammogram promise” can choose to spread the word about mammograms to their friends and loved ones and become eligible to win one of four grand prizes from glassybaby.
More than 30 prominent Northwest women, including Washington Gov. Christine Gregoire and Sen. Patty Murray have joined the campaign and made their mammogram promises.

"I am not a doctor, but I am a breast cancer survivor, and I urge all Washington women to do what I have done. Learn about the disease. Get regular check-ups. Be aware," said Gregoire.




About Seattle Cancer Care Alliance
Seattle Cancer Care Alliance, established in 1998, unites the adult and pediatric cancer-care services of Fred Hutchinson Cancer Research Center, UW Medicine and Seattle Children’s. A major focus of SCCA is to speed the transfer of new diagnostic and treatment techniques from the research setting to the patient bedside while providing premier, patient-focused cancer care. Patients who come to SCCA receive the latest research-based cancer therapies as well as cutting-edge treatments for a number of non-malignant diseases under development by its partner organizations. SCCA has three clinical-care sites: an outpatient clinic on the Fred Hutchinson campus, a pediatric-inpatient unit at Children’s and an adult-inpatient unit at UW Medical Center. For more information about SCCA, visit www.seattlecca.org.