"Make a Mammogram Promise" Campaign Begins Today
SEATTLE -- Getting a mammogram is one of the most important things a woman can do to protect her health. Unfortunately, more and more women are not getting the message. The percentage of women over 40 who reported having a mammogram has fallen more than 15 percent in Washington state over the last year. That’s why Seattle Cancer Care Alliance, Fred Hutchinson Cancer Research Center, UW Medicine, and Safeway are sponsoring the second annual Make a Mammogram Promise Campaign, which gets underway Oct. 1 and runs throughout October.
The goal of the campaign is to increase awareness about the importance of getting annual mammograms and to get as many women as possible in the Pacific Northwest to make a promise to get screened for breast cancer. For even promise collected, Safeway will contribute one dollar towards research that helps give women in need access to mammography.
The campaign is designed to engage the public in a fun and innovative way. At its core is a web site, www.mammogrampromise.org, where women can make a promise to get a mammogram and become eligible to win a daily random drawing for movie tickets at AMC theaters. The site also features information about mammography, mammography centers in the Northwest and a blog.
Women who make a “mammogram promise” can choose to spread the word about mammograms to their friends and loved ones and become eligible to win one of four grand prizes — dinner for four at The Georgian restaurant — or win one of six runner-up prizes of a$50 Nordstrom gift card.
More than 30 prominent Northwest women, including Washington Gov. Christine Gregoire and Sen. Patty Murray, have joined the campaign and made their mammogram promises. "I am not a doctor, but I am a breast cancer survivor, and I urge all Washington women to do what I have done. Learn about the disease. Get regular check-ups. Be aware," said Gregoire.
About Seattle Cancer Care Alliance
Seattle Cancer Care Alliance unites the adult and pediatric cancer-care programs of Fred Hutchinson Cancer Research Center, UW Medicine and Seattle Children’s. Together they comprise the only National Cancer Institute-designated comprehensive cancer center in six states, from Washington to the Dakotas. A major focus of the SCCA is to speed the transfer of new diagnostic and treatment techniques from the research setting to the patient bedside. Patients receive the latest research-based cancer therapies as well as cutting-edge treatments. SCCA has three clinical-care sites: an outpatient clinic on the Hutchinson Center campus, a pediatric-inpatient unit at Children’s and an adult-inpatient unit at UW Medical Center. For more information about SCCA, visit www.seattlecca.org
Dean Forbes, 206-667-2896